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    Marketing

    Social Media’s Impact on New Diner Acquisition

    Does social media have any impact on website traffic? Will social media bring more customers to your restaurant? I’m going to lay my cards on the table at the outset – Social Media has a valuable impact on your ability to get and retain customers. But, it’s not entirely quantifiable. Let’s take a look at how this works. First, we need to look at how people find you – a primer on marketing funnels – so we can see how social media ties in with the bigger picture of traditional marketing. The recommendations in this post are based on my own real-life experience of applying different techniques over many years…

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    Finances,  Analysis,  Marketing

    The Real Cost of Online Reservation Systems

    You are a restaurant and you want more customers. You want control over your booking system and a database of your customers. You want a simpler way for your customers to be able to book without needing to always have to speak to somebody, or for that same somebody to check emails constantly. And you want to be able to quickly and easily check the bookings you have. Enter the online reservation (or online booking) system. There are lots of companies that provide this system, including ResDiary, Open Table, Quandoo, Bookatable, Welcome Table, simpleERB, et al. Some offer fixed pricing, but the bigger players offer a per-cover model that is…