Blue Book Insights

Social Media’s Impact on New Diner Acquisition

Does social media have any impact on website traffic? Will social media bring more customers to your restaurant? I’m going to lay my cards on the table at the outset – Social Media has a valuable impact on your ability to get and retain customers. But, it’s not entirely quantifiable. Let’s take a look at how this works. First, we need to look at how…

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The Real Cost of Online Reservation Systems

You are a restaurant and you want more customers. You want control over your booking system and a database of your customers. You want a simpler way for your customers to be able to book without needing to always have to speak to somebody, or for that same somebody to check emails constantly. And you want to be able to quickly and easily check the…

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Types of Restaurant Finance

There is one key driver in the restaurant business – cash flow. If the cash is not flowing, the restaurant is not growing. And from time-to-time, you need an injection of money into the restaurant for anything from a refit, to expansion, restructuring or simply cash flow. Here is a list of the types of finance available to restaurants: Tax / VAT Funding Business Development…

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Q&A Chewsday: Just Eat vs Bespoke Delivery Systems

Chris Eke emailed me about my recent post regarding Just Eat: I just read your post on ‘How does Just Eat work for Restaurants?‘ and found it really interesting! I do have a few questions if you don’t mind, I understand you’re probably very busy, so no rush. From your experience, do JustEat provide their own drivers to most restaurants signed up to them? Or…

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How does Deliveroo work for Restaurants?

Deliveroo is one of the market giants in the food delivery sector. The delivery market hasn’t changed massively over the last couple of years and has been more about consolidation with the ‘Big 3‘ taking the lead: Deliveroo, UberEATS and now Just Eat. Amazon Restaurants came and went (and then invested in Deliveroo in Series G). But I digress. Restaurant Set-Up When we first joined…

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Delivery Fail: The Problem with a Gig Economy

What do you think a delivery company like Deliveroo, Just Eat or uberEATS should be good at? That’s right – delivery. In my personal experience (outside of London), this – sadly – does not hold true with high enough certainty. I can’t speak for UberEATS as I have no direct experience of their service outside of London, but both Delieroo and Just Eat suffer from…

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Merchant’s Heart Mixers

One of the upsides of being a restaurateur is that suppliers are always plying you with free samples to try to get you to buy their products. Last week, a rep from Merchant’s Heart popped into Meejana Windsor and dropped off these little bottles so I thought I’d post my initial thoughts on the product. Yet another premium mixer (although Merchant’s Heart calls it a…

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Runner, Waiter, Host. What’s the difference?

There are thousands of books and blog posts written about being a waiter/waitress or server in a restaurant. These range from tips on how to do the job, to how to excel, to mistakes to avoid, to job descriptions, through to training resources of all different types. These are all good, but can often be dry and impartial. So I thought I would outline a more…

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