• Bleak landscape of asphalt road
    Marketing

    Has TripAdvisor lost its relevance?

    As a restaurateur with two businesses listed on TripAdvisor, we noticed a change when Priceline bought TripAdvisor. Apart from the modernised interface, the slight colour change and a few other updates, the biggest change I noticed as a business owner was the introduction of paid-for listings. It’s a clear revenue grab by the behemoth that separates regular listings from premium advertisers, who can now choose their preferred review and preferred photos to be seen by visitors to the site. In essence, the introduction of a 2-tier model which directly promotes paying businesses over everybody else. Even the spirit of objective reviews (which left the platform long ago) is now duly…

  • Marketing

    Advice for Coping with Online Trolls

    I read a letter from Tucker Max in the book Choose Yourself! which I thought totally on point about dealing with negative online trolls. It was written to James Altucher about his blog, but can equally apply to any field where you get public feedback. Here is the letter, and I also recommend the book (link above). “I assume your blog post was mostly tongue in cheek about the feedback affecting you in a negative way. But if not, then please take this compliment to heart: From one very successful writer to another, I love your blog. Yes, it has its quirks and stylistic issues, but it is utterly original and…