• Follow Me. Like Me. Know Me.
    Marketing

    Social Media’s Impact on New Diner Acquisition

    Does social media have any impact on website traffic? Will social media bring more customers to your restaurant? I’m going to lay my cards on the table at the outset – Social Media has a valuable impact on your ability to get and retain customers. But, it’s not entirely quantifiable. Let’s take a look at how this works. First, we need to look at how people find you – a primer on marketing funnels – so we can see how social media ties in with the bigger picture of traditional marketing. The recommendations in this post are based on my own real-life experience of applying different techniques over many years…

  • Reserved
    Finances,  Analysis,  Marketing

    The Real Cost of Online Reservation Systems

    You are a restaurant and you want more customers. You want control over your booking system and a database of your customers. You want a simpler way for your customers to be able to book without needing to always have to speak to somebody, or for that same somebody to check emails constantly. And you want to be able to quickly and easily check the bookings you have. Enter the online reservation (or online booking) system. There are lots of companies that provide this system, including ResDiary, Open Table, Quandoo, Bookatable, Welcome Table, simpleERB, et al. Some offer fixed pricing, but the bigger players offer a per-cover model that is…

  • Bleak landscape of asphalt road
    Marketing

    Has TripAdvisor lost its relevance?

    As a restaurateur with two businesses listed on TripAdvisor, we noticed a change when Priceline bought TripAdvisor. Apart from the modernised interface, the slight colour change and a few other updates, the biggest change I noticed as a business owner was the introduction of paid-for listings. It’s a clear revenue grab by the behemoth that separates regular listings from premium advertisers, who can now choose their preferred review and preferred photos to be seen by visitors to the site. In essence, the introduction of a 2-tier model which directly promotes paying businesses over everybody else. Even the spirit of objective reviews (which left the platform long ago) is now duly…

  • Troll
    Marketing

    Advice for Coping with Online Trolls

    I read a letter from Tucker Max in the book Choose Yourself! which I thought totally on point about dealing with negative online trolls. It was written to James Altucher about his blog, but can equally apply to any field where you get public feedback. Here is the letter, and I also recommend the book (link above). β€œI assume your blog post was mostly tongue in cheek about the feedback affecting you in a negative way. But if not, then please take this compliment to heart: From one very successful writer to another, I love your blog. Yes, it has its quirks and stylistic issues, but it is utterly original and…

  • The TripAdvisor Generation 2
    Analysis

    The TripAdvisor Generation

    Is our moral compass as a species broken, or being rapidly redesigned? It’s difficult to point a finger and identify any singular incident. Many have suggested that changes in the family group or changes in the way parents assume schools will teach the children values that should be learned at home. Many say that it is the rise of on-screen violence and reality television feeding the viewers a glut of skewed imagery and behaviour patterns which are then seen as normal and copied. Others identify the Internet for what it allows us to do, to say and to contribute to. This post isn’t a debate about the failings of society…