• Follow Me. Like Me. Know Me.

    Social Media’s Impact on New Diner Acquisition

    Does social media have any impact on website traffic? Will social media bring more customers to your restaurant? I’m going to lay my cards on the table at the outset – Social Media has a valuable impact on your ability to get and retain customers. But, it’s not entirely quantifiable. Let’s take a look at how this works. First, we need to look at how people find you – a primer on marketing funnels – so we can see how social media ties in with the bigger picture of traditional marketing. The recommendations in this post are based on my own real-life experience of applying different techniques over many years…

  • Runner, Server, Host. What's the difference? 1

    Runner, Server, Host. What’s the difference?

    There are thousands of books and blog posts written about being a waiter/waitress or server in a restaurant. These range from tips on how to do the job, to how to excel, to mistakes to avoid, to job descriptions, through to trainingΒ resources of all different types. These are all good, but can often be dry and impartial. So I thought I would outline a more aspirational set of guidelines to help you achieve and deliver more to the guests you are looking after. Your employer will be happier, and you will be too. Even if it’s not your career or you may be doing it to get through college, the guest…